The global Powassan (POW) virus market size was valued at USD 60.00 million in 2025 and is expected to reach USD 85.32 million by 2033, at a CAGR of 4.50% during the forecast period
The market growth is largely fueled by the increasing incidence of tick-borne diseases, expansion of tick vectors, and enhanced surveillance and diagnostic capabilities, leading to higher demand for early detection and monitoring of Powassan virus infections
Furthermore, rising public health awareness, ongoing research initiatives, and the absence of approved antiviral treatments or vaccines are establishing Powassan virus diagnostics and research solutions as a critical area of unmet medical need. These converging factors are accelerating the uptake of diagnostic and research tools, thereby significantly boosting the industry's growth